New Cocktail Journal from 33 Books Co. Helps Home Bartenders with "Quarantinis"
FOR IMMEDIATE RELEASE
New Cocktail Recipe Guide and Tasting Journal Developed with Help of Hundreds of Home Mixologists
PORTLAND, OREGON, JUNE 17, 2020 — With bars operating at diminished capacity - if at all - cocktail lovers are getting creative at home, making up nightly "quarantinis," and #CovidCocktails is trending on Instagram.
With the help of a few hundred of its quarantined and creative customers, 33 Books Co. has developed a novel tool for these aspiring mixologists.
33 Cocktails, the pint-sized cocktail recipe logbook and tasting journal for cocktails, makes its public debut today after weeks of private beta testing.
"I had planned to create a cocktail journal before the pandemic," says Dave Selden, owner and creator of the 33 Books Co. line of journals. "But with everyone at home struggling to make Negronis and Paper Planes, I decided to accelerate the project, and also give my customers something fun to do while we're all stuck at home."
Selden released an early version of the journal as a printable PDF in mid-March along with a few basic recipes for inspiration. Hundreds of people signed up to review the format, and provided feedback as part of a private beta. In April, a final candidate was released to the team.
"This was a challenging book to design," says Selden, "as it was originally intended to capture notes on the cocktails someone makes for you. That experience usually happens at a bar or restaurant. But with everyone at home, I had to change gears, and think about recipe development, too. I'm not sure it would have gone that way without the team's feedback, and the book is better for it."
Customers can use 33 Cocktails to create their own version of popular cocktails, for example answering the question "What is the perfect bourbon, and perfect bourbon to sugar ratio for an Old-Fashioned?" And when bars do eventually reopen, Selden says they can use the books to record their out-on-the-town cocktails, too.
The book hides a surprising secret, cryptically noted on the back of the book. A little bit of freshly-mixed cocktail was added to the ink used for the book.
33 Cocktails is available today for $5 each at 33Books.com and at independent bookstores nationwide. Volume pricing for interested retailers can be obtained by contacting 33 Books Co.
About 33 Books Co.
Dave Selden started 33 Books Co. as a side project to his side project. A weekend homebrewer and beer blogger, he developed a unique pocket beer-tasting notebook in 2009 to help take notes on the beers he was writing about. After just a few years, the books became his full-time job. Today, 33 Books Co. produces more than two dozen specialized pocket tasting notebooks and other tasting tools in Portland, Oregon.